Anakin
Flyer
eBikes
Flyer eBikes
Anakin
Anakin
New born
Flyer is an award winning e-bike brand from Switzerland founded in 1993. Being market leader for many years, the company sold over 40.000 bikes per year. The e-bike market grows rapidly and the competition becomes stronger. Therefore Flyer needed to update its product portfolio and re-work its visual identity.
Flyer eBikes
CI
Anakin was hired to develop a visual concept for the segmentation of the product range, redesign the corporate identity, layout and produce the 2015 product catalog and design the trade show booth including furniture. The overall market feedback was extraordinary.
Flyer eBikes
LAYOUT & PRINT
2015 PRODUCT CATALOG
For the catalog concept we worked tightly with the photography duo Seifert/Übler . The idea was to create a very simple as well as intuitive navigation and a clean and neat layout that is supported by strong icons and colors for each segment.
STORY TELLING
CREATING PRODUCT WORLDS
We took three individual photo stories in different locations and focused on the product experience, so the result was a well balanced hybrid between a classic product catalog and an image brochure.
3D
TRADE SHOW DESIGN