Challenge

Art and Design
Foundation
NY

ADF's latest project is addressing New York's short attention span, a place that combines Art, Food, Photography, Fashion and a Private Member Club. A rapidly changing program and new pop up restaurants every fortnight will make this place the most up-to-date location in Manhatten.

Identity

Identity Concept

Creating an ever changing home for New York's multi national crowd. Anakin was hired by Hunter Lee Soik to develop the branding for Manhatten based rooftop house featuring different floors with individual purposes ranging from art galleries, restaurants, stores and a members club. The branding reflects the different floors and shows abstract floor plans in geometric shapes.

Outline

80,000 sq ft 7-8 levels / Location - Lower East Side Manhattan / Modern and contemporary, predominantly black and white sculpture, objects, paintings, installations, big scale, photography / Basement - artist bar / Ground floor - cafe, retail space / Main floors - foundation and revolving galleries / Top floors - restaurant, private members club, rooftop

Communication

Print Invitation & Poster

Using the branding in an abstract and free manner, we created exclusive private invitations, posters and billboards to attract customers.