Art and Design

ADF's latest project is addressing New York's short attention span, a place that combines Art, Food, Photography, Fashion and a Private Member Club. A rapidly changing program and new pop up restaurants every fortnight will make this place the most up-to-date location in Manhatten.


Identity Concept

Creating an ever changing home for New York's multi national crowd. Anakin was hired by a tech entrepreneur to develop the branding for Manhatten based rooftop house featuring different floors with individual purposes ranging from art galleries, restaurants, stores and a members club. The branding reflects the different floors and shows abstract floor plans in geometric shapes.


80,000 sq ft 7-8 levels / Location - Lower East Side Manhattan / Modern and contemporary, predominantly black and white sculpture, objects, paintings, installations, big scale, photography / Basement - artist bar / Ground floor - cafe, retail space / Main floors - foundation and revolving galleries / Top floors - restaurant, private members club, rooftop


Print Invitation & Poster

Using the branding in an abstract and free manner, we created exclusive private invitations, posters and billboards to attract customers.

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