Flyer is an award winning e-bike brand from Switzerland founded in 1993. Being market leader for many years, the company sold over 40.000 bikes per year. The e-bike market grows rapidly and the competition becomes stronger. Therefore Flyer needed to update its product portfolio and re-work its visual identity.
In a pioneering role since the early 1990s, Flyer has amassed a wealth of solid experience with the FLYER e-bike and has had a considerable impact on and contributed to the consolidation of developments in the e-bike sector.
Anakin was hired to develop a visual concept for the segmentation of the product range, redesign the corporate identity, layout and produce the 2015 product catalog and design the trade show booth including furniture. The overall market feedback was extraordinary.
In previous years Flyer had a hard time communicating the best use for each individual bike within the product range. The idea was to create three segments that help the customer not only understand the use but more get inspired through stunning photo stories.
Layout & Print
For the catalog concept we worked tightly with the photography duo Seifert/Übler . The idea was to create a very simple as well as intuitive navigation and a clean and neat layout that is supported by strong icons and colors for each segment.