Challenge

Flyer E-Bikes
Swiss made

Flyer is an award winning e-bike brand from Switzerland founded in 1993. Being market leader for many years, the company sold over 40.000 bikes per year. The e-bike market grows rapidly and the competition becomes stronger. Therefore Flyer needed to update its product portfolio and re-work its visual identity.

NEW BORN

In a pioneering role since the early 1990s, Flyer has amassed a wealth of solid experience with the FLYER e-bike and has had a considerable impact on and contributed to the consolidation of developments in the e-bike sector.

Evolution

Corporate Identity

CI

Anakin was hired to develop a visual concept for the segmentation of the product range, redesign the corporate identity, layout and produce the 2015 product catalog and design the trade show booth including furniture. The overall market feedback was extraordinary.

Product Line Identity

Iconography

3s

Segmentation

In previous years Flyer had a hard time communicating the best use for each individual bike within the product range. The idea was to create three segments that help the customer not only understand the use but more get inspired through stunning photo stories. 

Segmentation

Tour

Photography

Tour Photo Series

Location: Mainschleife, Germany / Photography by SeifertÜbler

Urban

Photography

Urban Photo Series

Location: Munich, Germany / Photography by SeifertÜbler

Mountain

Photography

Mountain Photo Series

Location: Matterhorn, Switzerland / Photography by SeifertÜbler

Layout & Print

Product Catalog

For the catalog concept we worked tightly with the photography duo Seifert/Übler . The idea was to create a very simple as well as intuitive navigation and a clean and neat layout that is supported by strong icons and colors for each segment.

Catalog

3D

Trade Show Design

Trade Show