AND SHINE is a startup brand from Munich entering the cosmetic market. The goal is to introduce revolutionary technologies that bring back beauty and healthy skin. Anakin was hired to help building a strong brand by developing a Corporate Identity, fresh Packaging, Website and Overal Visual strategy. The first product is a Transdermal Cosmetic Patch equipped with microneedles to fuel the skin with Cross-linked-Hyaluronic-Acid.
Visual Brand Strategy
Before we stepped into building Identity elements such as Logo, Guides and Graphics, we created a strong Visual Brand Strategy to define the look and aesthetics of the brand. The brief was to establish an on-point Branding that reflects both sides of the brand - Revolutionary Technology and a contemporary and sexy Style.
In the addition to the AND SHINE trademark, we have built a toolkit of patterns, icons, color palettes and defined all relevant ingredients for the brand to show its face to the public. A Brand Book was created to ensure overal brand consistancy when working with partners and marketers.
Definietly the most challenging aspect of the packaging was to be loud and stylish to appeal to the target market and communicate the product use and benefits in an easy way at the same time. We created an abstract pattern made of the Microneedle shape that looks elegant but also tech. A gold hot foil and a metallic gleaming paper pushed the packaging right in the spot to look glossy, fresh and sexy.
Brand Website and eStore
Launching the AND SHINE Brand
For the launch of the brand, accompanied by a number of press events, a website and eStore were created to start sales before entering the retail chains. Anakin provided webdesign and a style guide to built the Brand Website and eStore.